Role: UX Design Lead
The Challenge: Walmart’s internal teams (PR, Marketing, Product, Communications) spent significant time manually researching and drafting high-stakes communications, often struggling with brand consistency and data accuracy.
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UX Process: User Research: Conducted user research with communications leads to map the “draft-to-approval” workflow.
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Iterative Prototyping: Designed a specialized Rich Text Editor (RTE) that integrates AI prompts inline, allowing users to “nudge” specific paragraphs rather than regenerating the entire document.
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Mental Models: Developed a “Human-in-the-Loop” UI that clearly distinguishes between AI-generated research and verified internal data.
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- A few Figma Screens from the project:
